FOR IMMEDIATE RELEASE
ROW Adventures rebrands, expands international division under Adventure Unbound®
New brand introduces international adventures and furthers position as active travel authority
Coeur d’Alene, ID – ROW Adventures announced it is expanding under a new brand, Adventure Unbound®, a branch specializing in active travel adventures spanning the globe. Adventure Unbound debuts this month and launches an expanded library of new, international tours as well as improved, classic ROW Adventures favorites and superlative “Signature Tours.”
“ROW was initially founded as a rafting company, but we’ve been running other adventures around the world for nearly 35 years,” said Brad Moss, Director of Sales & Marketing at the ROW Adventures Family of Companies. “The name ‘ROW’ undoubtedly caused some confusion, as people would ask, ‘Where do you raft on the Galapagos Islands?’ or, ‘You do trips on the Inca Trail! We didn’t know you could raft there!’”
“We recognized that our ROW brand should never go away – in fact, we should strengthen it as purely a rafting brand. In doing so, we created Adventure Unbound for everything we do outside of river rafting.”
Adventure Unbound’s journeys are uniquely designed for active adventurers who want an immersive experience in destinations throughout the world. These handcrafted tours include outdoor activities with behind-the-scenes visits to locals' favorite spots, communities and cuisine that independent travelers would find difficult to discover on their own.
Signature Tours: Adventure Unbound at its finest
"We have more than 37 years of experience serving as a leader in the worldwide adventure travel industry,” explains Peter Grubb, Owner and Founder. "Our experience and knowledge has inspired the creation of Adventure Unbound’s line of Signature Tours, designed to provide what we consider the highlights of each destination. These tours, along with our expanded repertoire of other international adventures, offer travelers transformative opportunities that are unique to Adventure Unbound due to exclusive permits, long-standing relationships and years spent getting to know destinations on a local level.”
Examples of Adventure Unbound’s Signature Tour adventures include:
- Galápagos Unbound: The best in the Galapagos is now better than ever. First featured in 2006 by the New York Times, this tour has since won nearly every adventure travel award, including National Geographic Tour of a Lifetime, and is a top-rated Galapagos tour on TripAdvisor. Galapagos Unbound is the only multi-sport tour with an exclusive license to beach camp on the islands within Galapagos National Park.
- Peru Unbound: This journey to Machu Picchu and beyond is an experience as meaningful as it is authentic. Highlights include kayaking Lake Titicaca, exploring the legendary Reed Islands, and enjoying an authentic Peruvian meal with a local family. Our guides are hand-selected, highly trained, skilled communicators eager to share their knowledge of Peru, their culture, their tribes and their home.
- Croatia Unbound: Croatia and its miles of glittering coastline represent a collage of cultures--and Croatia Unbound's Taste of Croatia tour embodies all of that culture in its cuisine. This epicurean adventure is perfect for small groups hoping to explore Croatia and its many small islands by yacht and foot, while indulging in fresh seafood, some of the world's best wines and true Mediterranean cuisine along the way.
- Cuba Unbound: Our Signature Cuba tour is the first and only people-to-people kayaking tour legal to the U.S. citizen. This exclusive multisport tour allows the American traveler to experience authentic Cuban culture, connect with the local Cuban people, and explore the lesser-visited beaches, wetlands, and national parks of the island. Activities include snorkeling, hiking, kayaking, and historical walking tours in Havana, Trinidad, and Cienfuegos.
What the future holds for the ROW family
While Adventure Unbound now spearheads the international division of tours, ROW Adventures will continue operating under the same name and embrace its roots in rafting-based adventures. Sea Kayak Adventures, a separate division in the ROW Adventures Family of Companies, will continue operating tours specializing in sea kayaking adventures. Each division, whether domestic or international, will continue to offer unique itineraries committed to active outdoor adventures through iconic destinations' “off the beaten path.” Guests engage with local cultures, wildlife and flora while embracing sustainable tourism practices.
For more information, visit www.unbound.travel or call 800-214-0579.
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About Adventure Unbound®
Adventure Unbound® is an active travel company that was born from the award-winning company, ROW Adventures. Started in 1979, ROW Adventures is a tour operator headquartered in Idaho, who has delivered culturally enriching active journeys in countries all around the world. In 2017, ROW Adventures strategically decided to focus the name "ROW" on the river rafting and created Adventure Unbound® for all other tours. Still under the same roof and umbrella, Adventure Unbound's simple mission is: Travel that Transforms. Learn more at www.unbound.travel.
